Artist Henri Matisse, an Influential Modernist Painter

Henri Émile Benoà ®t Matisse (December 31, 1869 – November 3, 1954) is considered one of the most influential painters of the 20th century, and one of the leading Modernists. Known for his use of vibrant colors and simple forms, Matisse helped to usher in a new approach to art. Matisse believed that the artist must be guided by instinct and intuition. Although he began his craft later in life than most artists, Matisse continued to create and innovate well into his 80s. Early Years Henri Matisse was born on December 31, 1869, in Le Cateau, a small town in northern France. His parents, Émile Hippolyte Matisse and Anna Gà ©rard, ran a store that sold grain and paint. Matisse was sent to school in Saint-Quentin, and later to Paris, where he earned his capacità ©Ã¢â‚¬â€a type of law degree. Returning to Saint-Quentin, Matisse found a job as a law clerk. He came to despise the work, which he considered pointless. In 1890, Matisse was stricken by an illness that would forever alter the young mans life and the world of art. Late Bloomer Weakened by a severe bout of appendicitis, Matisse spent nearly all of 1890 in his bed. During his recuperation, his mother gave him a box of paints to keep him occupied. Matisses new hobby was a revelation. Despite having never shown any interest in art or painting, the 20-year old suddenly found his passion. He would later say that nothing had ever truly interested him before, but once he discovered painting, he could think of nothing else. Matisse signed up for early-morning art classes, leaving him free to continue the law job he so hated. After a year, Matisse moved to Paris to study, eventually earning admission to the leading art school. Matisses father disapproved of his sons new career but continued to send him a small allowance. Student Years The bearded, bespectacled Matisse often wore a serious expression and was anxious by nature. Many fellow art students thought Matisse resembled a scientist more than an artist and thus nicknamed him the doctor. Matisse studied three years with French painter Gustave Moreau, who encouraged his students to develop their own styles. Matisse took that advice to heart, and soon his work was being displayed at prestigious salons. One of his early paintings, Woman Reading, was bought for the home of the French president in 1895. Matisse formally studied art for nearly a decade (1891-1900). While attending art school, Matisse met Caroline Joblaud. The couple had a daughter, Marguerite, born in September 1894. Caroline posed for several of Matisses early paintings, but the couple separated in 1897. Matisse married Amà ©lie Parayre in 1898, and they had two sons together, Jean and Pierre. Amà ©lie would also pose for many of Matisses paintings. Wild Beasts Invade the Art World Matisse and his group of fellow artists experimented with different techniques, distancing themselves from traditional art of the 19th century. Visitors to a 1905 exhibition at the Salon dAutomne were shocked by the intense colors and bold strokes used by the artists. An art critic dubbed them les fauves, French for the wild beasts. The new movement came to be known as Fauvism (1905-1908), and Matisse, its leader, was considered King of the Fauves. Despite receiving some scathing criticism, Matisse continued to take risks in his painting. He sold some of his work but struggled financially for a few more years. In 1909, he and his wife could finally afford a house in the Paris suburbs. Influences on Matisses Style Matisse was influenced early in his career by Post-Impressionists Gauguin, Cà ©zanne, and van Gogh. Mentor Camille Pissarro, one of the original Impressionists, gave advice that Matisse embraced: Paint what you observe and feel. Travel to other countries inspired Matisse as well, including visits to England, Spain, Italy, Morocco, Russia, and later, Tahiti. Cubism (a modern art movement based upon abstract, geometric figures) influenced Matisses work from 1913-1918. These WWI years were difficult for Matisse. With family members trapped behind enemy lines, Matisse felt helpless, and at 44, he was too old to enlist. The darker colors used during this period reflect his dark mood. The Master By 1919, Matisse had become internationally known, exhibiting his work throughout Europe and in New York City. From the 1920s on, he spent much of his time in Nice in the south of France. He continued to create paintings, etchings, and sculptures. Matisse and Amà ©lie drifted apart, separating in 1939. Early in WWII, Matisse had a chance to flee to the United States but chose to stay in France. In 1941, after successful surgery for duodenal cancer, he nearly died from complications. Bedridden for three months, Matisse spent the time developing a new art form, which became one of the artists trademark techniques. He called it drawing with scissors, a method of cutting out shapes from painted paper, later assembling them into designs. Chapel in Vence Matisses final project (1948-1951) was creating the decor for a Dominican chapel in Vence, a small town near Nice, France. He was involved in every aspect of design, from the stained-glass windows and crucifixes to the wall murals and priests robes. The artist worked from his wheelchair and used his color-cutout technique for many of his designs for the chapel. Matisse died on November 3, 1954, after a brief illness. His works remain a part of many private collections and are on exhibit in major museums throughout the world.

Psychology Workbook Essay - 22836 Words

I. INTRODUCTION Objective I.1 Define psychology: the science of behavior and mental processes. |Margin Learning Question(s) (if applicable) |Page(s) | |None | | Key Terms Psychology: the science of behavior and mental processes. Exercises 1. Put a check mark by each statement that is true regarding psychology. __X_ Psychologists study human behavior. __X___ Psychologists study animal behavior. ____X_ Psychologists study emotions and mental processes. _____ Psychology and common sense†¦show more content†¦| | Key Terms . Behaviorism- a theory of learning based upon the idea that all behaviors are acquired through conditioning. Conditioning occurs through interaction with the environment. Behaviorists believe that our responses to environmental stimuli shape our behaviors. Observeable behavior Psychoanalysis-emphasized the influence of the unconscious mind on behavior. Freud believed that the human mind was composed of three elements: the id, the ego, and the superego. Humanistic psychology - humanistic psychology began as a reaction to psychoanalysis and behaviorism, which dominated psychology at the time. Psychoanalysis was focused on understanding the unconscious motivations that drive behavior while behaviorism studied the conditioning processes that produce behavior. Humanist thinkers felt that both psychoanalysis and behaviorism were too pessimistic, either focusing on the most tragic of emotions or failing to take into account the role of personal choice. Humanistic psychology was instead f ocused on each individuals potential and stressed the importance of growth and self-actualization. The fundamental belief of humanistic psychology is that people are innately good and that mental and social problems result from deviations from this natural tendency. 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The Quran for example states, â€Å"Allah is he who created the heavens and the earth and sent down water from the clouds...† (Qur’anRead MoreA School Based Functional Behavioral Assessments890 Words   |  4 Pagesaround, and the school counselor/psychologist do as well. Conducting Functional Behavioral Assessments for students with behavioral problems and disabilities are useful. Mark Steege and T. Steuart Watson wrote a workbook that discusses the ins and outs of those assessments. The workbook this review is about is the second edition and titled Conducting School-Based Functional Behavioral Assessments. The book does exactly that, it breaks down what FBA’s are and how to conduct them in a school settingRead MoreTheory of Supervision1692 Words   |  7 Pagessupervisees. References Campbell, J.M. (2000). Becoming An Effective Supervisor: A Workbook for Counselors and Psychotherapists. Ann Arbor, MI: Taylor Francis. Goodyear, R.K. Bernard, J.M. (1998). Clinical Supervision: Lessons From The Literature. Counselor Education Supervision, 38(1), 11-35. Holloway, E.L. (1987). Developmental Models of Supervision: Is It Development? Professional Psychology: Research and Practice, 18(3), 209-216. Lee, W.M.L. (1999). An Introduction to MulticulturalRead MoreApplied Personality Theories Essay2538 Words   |  11 Pagespersonalities become visible to ourselves by relating to others. Once Hal realizes his incongruence between himself and his relationships he may make changes to the way he regards others. Alfred Adler Individual Psychology The four major principles in Adlers approach to individual psychology are holism, the unity of the individuals style of life, social interest or community feeling, and the importance of goal directed behavior (Frager Fadiman, p. 101). Alder believed that people must be seen inRead MoreUsing Music Therapy in the Treatment of Stress and Anxiety Essay1835 Words   |  8 Pagesmany different reasons and most have a specific collection of music that they enjoy the most. Some listen to music to help them relax and relieve stress. However, in contrast to the effects of relaxing music, The Journal of Personality and Social Psychology reported on five experiments involving over 500 college students that examined the effects of seven violent songs by seven artists and eight nonviolent songs by seven artists. The results indicated that â€Å"violent songs compared to nonviolent songs

Dreams in A Midsummer Nights Dream Essay example

Oprah Winfrey once said, â€Å"The best thing about dreams is that fleeting moment, when you are between asleep and awake, when you dont know the difference between reality and fantasy, when for just that one moment you feel with your entire soul that the dream is reality, and it really happened.† But, what actually is a dream and what do dreams really have to do with one’s everyday life? In essence, a dream is a series of mental images and emotions occurring during slumber. Dreams can also deal with one’s personal aspirations, goals, ambitions, and even one’s emotions, such as love and hardship. However, dreams can also give rise to uneasy and terrible emotions; these dreams are essentially known as nightmares. In today’s society, the concept†¦show more content†¦This quote really sets the tone and the atmosphere for the entire play because it allows readers to create a time line of events and essentially immerse within it. This quote is s tating that four days will quickly come and go, the days will turn into nights, and the dreaming that occurs during one’s slumber will allow the time to pass even more quickly. Because of Hippolyta’s unique circumstances, it is easy for one to assume that this quote was merely said because of her unconventional and rapid marriage to Theseus. Theseus is the Duke of Athens, and it has been previously mentioned that Hippolyta is the Queen of the Amazons. Upon the beginning of the play, it is known that Theseus has just defeated and returned from a battle with the Amazons. As victor, his spoils include, among other things, marrying Hippolyta. While Theseus is expressing his undying love for his future wife, Hippolyta obviously does not return the sentiments. It is possible that this quote is Hippolyta’s way of merely cursing the effect of dreams because they are ultimately shortening the time that she has left as an unmarried woman. Because she is not in love with T heseus, and is just a victim of an arranged marriage, her dreams permit each day come and go with ease, yet ultimately make theShow MoreRelatedA Midsummer Nights Dream772 Words   |  4 Pages In A Midsummer Nights Dream, one of the masterpieces of William Shakespeare, Shakespeare explores various aspects of love and friendship. With the help of the main characters such as Lysander, Demetrious Helena and Hermia, he endeavors that the path of love is full of obstacles, however, if one is committed and faithful, he/she can defy those obstacles leading him/her to success. As Lysander says â€Å"The course of true love never did run smooth†, the love stories presented in the playRead MoreMidsummer Nights Dream1886 Words   |  8 Pagesleads the troupe and plays Prologue Nick Bottom – weaver, plays Pyramus Francis Flute – bellows-mender, plays Thisbe Robin Starveling – tailor, plays Moonshine Tom Snout – tinker, plays Wall Snug – joiner, plays Lion Play Summary A Midsummer Nights Dream opens with Theseus and Hippolyta planning their wedding, which takes place in four days. Theseus is upset because time is moving so slowly, but Hippolyta assures him the four days will quickly pass. Their relationship has not always been soRead MoreA Midsummer Nights Dream Essay1482 Words   |  6 PagesA Midsummer Night’s Dream: by William Shakespeare William Shakespeare was born in April 1564. He had married at the age of eighteen to a twenty-six year old woman named Anne Hathaway in 1582. He had a daughter named Susanna and twins, Judith and Hamnet. Hamnet, his only son, died at age eleven. Shakespeare died in April 1616. Despite the fact that Shakespeare wrote some thirty-seven plays, owned part of his theatrical company, acted in plays, and retired a relatively wealthy man in the cityRead MoreUnreality in A Midsummer Nights Dream1693 Words   |  7 PagesUnreality in A Midsummer Nights Dream Shakespeares A Midsummer Nights Dream is a play that encompasses three worlds: the romantic world of the aristocratic lovers, the workday world of the rude mechanicals, and the fairy world of Titania and Oberon. And while all three worlds tangle and intertwine during the course of the play, it is the fairy world that has the greatest impact, for both the lovers and the mechanicals are changed by their brush with the children of Pan. For those whoseRead MoreMidsummer Nights Dream Essay1041 Words   |  5 PagesWilliam Shakespeare’s play A Midsummer Night’s Dream utilizes the technique of multiple characters playing leading roles. The fairy character Puck stands out as a dominant and leading role in the play. Puck is the best fit for the role of the protagonist because he is mischievous and therefore, has the ability to change the outcome of the play through his schemes and actions. As the protagonist, Puck is responsible for creating the major conflict that occurs between the four lovers throughout theRead MoreMetatheatre in a Midsummer Nights Dream1805 Words   |  8 PagesMETATHEATRE IN A MIDSUMMER NIGHT’S DREAM (SHAKESPEARE). The term metatheatre is used to refer to any instance in which a play draws attention to itself as a play, rather than pretending to be a representation of â€Å"reality.† Various uses of metatheatrical devices can be found in the works of William Shakespeare. One of Shakespeare’s favorite such devices is the â€Å"play-within-a-play.† With this device, the theatre audience finds itself watching an audience (on stage) watching a playRead MoreLove in A Midsummer Night’s Dream1043 Words   |  5 PagesLove in A Midsummer Night’s Dream Throughout the events which unfold in A Midsummer Night’s Dream, Shakespeare delivers several messages on love. Through this play, one of the significant ideas he suggests is that love is blind, often defying logic and overriding other emotions and priorities. Helena loves Demetrius unconditionally and pursues him despite knowing that he loathes her; conflict arises between Helena and Hermia, childhood best friends, over Demetrius and Lysander; and becauseRead MoreA Midsummer Nights Dream Essay1790 Words   |  8 Pagesâ€Å"A Midsummer Night’s Dream† Essay â€Å"A Midsummer Night’s Dream†, one of Shakespeare’s most beloved comedies, is generally thought of as a comical romance. A very important factor that makes the whole play a comedy, is magic, which is used to affect the lives of four Athenians: Hermia, Lysander, Helena and Demetrius. Bottom, also a simple human, falls victim of the fairies’ mischievous magic. The magic reaches these characters by Puck, a naughty fairy, and Oberon, the king of fairies. PuckRead MoreA Midsummer Nights Dream and Scene1024 Words   |  5 PagesA Midsummer Night’s Dream Study Questions ACT I, SCENE I - Due Date ____________________ 1. How is Hippolyta’s reasoning concerning how quickly the next four days will pass different from that of Theseus? 2. Why has Egeus brought his daughter and her two suitors to Theseus? What does Egeus expect him to do? 3. What was the proper role for women/daughters in Athenian society according to Egeus and Theseus? 4. What is Theseus’s ruling concerning Hermia? 5. How does Lysander’s comment about Demetrius’sRead MoreA Midsummer Nights Dream1121 Words   |  5 Pagesarranged by parents for financial support. Shakespeare, however, wrote about couples who choose each other and love in preference to money and social status. They prove their love through crazy antics and tender loving words. In A Midsummer Nights Dream right from the begining we see the romance and drama unfold with the characters Lysander and Hermia, both madly in love but both threatened during the pursuit of their love. Hermia is told by her father not to marry Lysander but to marry Demetrius

Annotated Bibliography On The Rna Profiling - 1999 Words

Introduction Throughout the cells there are much type of Eukaryotic cells which make many types of cells and then they proceeds to the RNA, There is no complete data of this RNA present and the characteristic are very poorly unstated. The genetic information is directly represented by the RNA and it focuses on its synthesis, translation and modification it helps to understand the genome functions also. These observation are taken up together to form and define the functions and description related to genes (Bell, 2004). This observation tells about the range of expression and localization. As the technology is been improving day by day for the RNA profiling and the type of isolation made by the cells , the number of RNA has grown and†¦show more content†¦Finally it was found that a total of 62.1 % to about a 74.7% of the human genome was covered by either proceed or by the help of primary transcript. Analysis While we had performed sub cellular subscription function before the function of RNA isolation in 15 cell lines to deeply interrogate the human transcription. Now for the K562 lines we had perform the additional nuclear sub fractionation into the chromatin, nucleolus and the nucleoli. The RNA from each of these sub compartment were prepare in the form of replica and were separated from each other on the basis of the length into 200 nucleotides long and 200 nucleotides short. The part consisting of the long RNA were again been further fractionated into polyadenylated and in the form of non polyadenylated transcripts. There was a use of various number of complementary technologies were been use to characterize these fractions of RNA to their sequential order was made. Sequence rewards were been mapped and were been proceed through the use of a variety of tools also called as the software tools. We have been used to map the data to assemble those and quantify De novo elements. For the process of reproducibility the elements and the quantification were been further assessed between replicates and non parametric version of the irreproducible detection rate for the statistical test. The most part of the analysis with at least 90% irreproducible. Then the data which are been

How Does Spielberg create fear and humour within ‘Jaws’ Free Essays

The film â€Å"Jaws† was made in 1975 and was the film that brought the director Steven Spielberg his first major success. The film, with Spielberg as director, won three academy awards for editing, sound and original source. Spielberg, as a result of the film, became one of America’s youngest multi millionaires. We will write a custom essay sample on How Does Spielberg create fear and humour within ‘Jaws’? or any similar topic only for you Order Now Spielberg was given $7,000,000 to spend as the films budget. This may not seem a large sum of money compared to the sort of money that is spent on films nowadays but, it was a very large sum of money to spend on a film in those days. The film received mostly positive reviews, there was the odd bad review, which was critical of Jaws not being able to make the audience feel sorry for the victims. The film is based on Peter Benchley’s best selling novel, in which Jaws centres around the fictional North Atlantic resort island of Amity. A gigantic great white shark terrorizes the island. There are two killings at the beginning of the film, which brings in Matt Hooper, played by Richard Dreyfuss, an ichthyologist and oceanographer that is taken to Amity to help, using his expertise. Later on in the film, Amity’s most respected and most feared shark hunter, the enigmatic, vaguely malicious Quint teams up with Matt Hooper and the chief of the Amity Police Department, Brody, to find and kill the enormous shark and save the town from financial disaster. Jaws has one of the best anti-heroes movies have ever seen, Quint played by Robert Shaw is humorous and is frightening all at once. His soliloquy in which he tells the others about the tragic sinking of the USS Indianapolis is a most chilling and unforgettable performance. As well as analysing the storyline and plot, many other aspects of the film should be analysed such as: digetic and non-digetic sound, camera angles and their effects and the use of props and setting. It would be impossible to analyse the entire film in such depth without producing an epic piece of writing, therefore for the purpose of this essay an indepth analysis of the second attack will be used to show how fear and humour are used. John William’s had to make the music scary as the shark is not seen at the beginning therefore it needs the music to build suspense. It is instantly recognisable and almost as famous as the music from Physco. One of the reasons the music had to create the idea of the shark effectively was because, obviously Spielberg could not use a real shark. There was a mechanical model of a shark built (it was nicknamed â€Å"Bruce†). It created many problems. â€Å"Bruce† was made of polyurethane, was 24ft long and weighed 11/2 tons. On â€Å"Bruce’s† first test, he sank, and on his second, he exploded. An inspection of the shark revealed that the shark was cross-eyed and its jaws would not shut. These problems compelled Spielberg to be more inventive and to hide the shark for as long as he could throughout the movie. The Stravinskian rhythms of John Williams’s remarkable score created the idea of a menacing underwater killer. The fear that William’s created meant that the horror of the Shark is left to the audience’s imagination which is far scarier than anything the most creative special effects department could create. In the second attack, the camera is placed in front of Brody and characters walk in front of the camera, we get an interrupted view of the sea, like Brody does and this creates tension. There is an over the shoulder shot of a girl screaming, this prepares the audience for the attack. There is also digetic sound, such as splashing and the sound of laughter helps to build atmosphere of calm and fun. The close up of the people in the sea and screams build up the tension. The dog owner shouting his dog lets the audience know the shark is around. When we see the stick floating in the sea, that the owner of the dog has thrown, it is confirmed that the dog has been attacked, this builds the fear and tension for the audience as we know the little boy on the lilo is still out at sea. The non-digetic sound is the music and its effect is that we know the music represents the shark, we don’t have to see it. The underwater shot also represents the shark with the views of children’s legs which creates fear without seeing the shark itself. The climax of the music lets you know the attack will happen. The zoom in on Brody further heightens the fear. The victims are coded, Dog owner wears yellow, boy goes out to sea on yellow lilo and his mother wears a yellow hat. The police chief’s nervousness and refusal to go near the water is first seen in comic terms by the islanders, but is gradually vindicated by a slow slippage of menacing imagery- a disappearing dog, an anxious mother and a sudden, gushing fountain of red that signals a fatal attack. This contrast between tension and humour creates a wave-like rollercoaster of emotion for the audience which has the effect of increasing the tension. Overall the film creates a rollercoaster effect, with the humour in the film given the audience a short respite in the tension. Which later further heightens the more tense movements and the attack. This is all done very cleverly because the use of non-digetic sound and shark view camera angles create tension and fear without actually seeing the shark and without seeing the attacks. How to cite How Does Spielberg create fear and humour within ‘Jaws’?, Papers

Research Method Analysis Hip Hop Music

Question: Discuss about theResearch Method Analysisfor Hip Hop Music. Answer: Introduction It has been observed by various marketing analysts that when a brand name becomes a part of musical lyrics or when the product is shown in any popular hip hop music videos then it creates larger impact in the mind of the customers (Ferguson Burkhalter, 2015). This particular article highlights how this brand placement technique is useful in promoting products and how it has been successful for various popular brands over the years. Research Question There are huge numbers of examples of various brands like Toyota or Segrams Gin who have seen double digit growth in their sales when their product was shown in popular Hip-Hop music videos. So the main research question of this particular topic is that Why brand placement through Hip Hop music has been so successful over the years? Sample Sampling is all about selecting a set of individual that represents a large population. For this particular product Probability sampling was used and the sample size was chosen randomly. A sample size of 50 was selected for this survey. The participants were mainly undergraduate student of a mid western university between the ages of 18 and 36 (Ferguson Burkhalter, 2015). The sample size was appropriate for this research as hip hop music are mainly heard by the youngsters. They were given an online questionnaire containing questions related to two popular apparels. There are lots of apparels which are specially designed for the youth and Hip Hop music connects easily with this type of products. The sample size could have been more for getting a clear picture of the entire scenario. Many researchers also feel that these types of surveys are not relevant for this type of research. Russells theatre methodology which is done in a more realistic way and reliable too as it tests the stimu li of the audience in a real life setting. Methodology Research is a process where people try to finds out answers in a systematic way. For every type of research a proper research design is made and followed by the researcher to answer the main research question. For this particular research the researchers has opted the option of quantitative methodology. They have derived the data from a sample size composed of 50 undergraduate students. The data has been collected via online surveys. Amazons Mechanical Turk service was used to collect the data. This particular platform was chosen because of its growing popularity among the online customers and also marketing scholars who are keeping a close eye on such research. Mturk is extremely user friendly and also cost effective. As this research had some commercial purpose so the respondents were paid $1 for 8 minutes. The research went on for 2 weeks and 304 responses were selected. As the research has been done only for 2-3 weeks and the main information has been derived from the customer to understand the similarities and differences so it can be said that cross-sectional study has been done. Measures and Statistics For this particular study quantitative approach has been used by the researcher to show that how consumer preference for a brand gets affected by Hip Hop music. So for this research it can be said that independent variable is the Hip Hop music whereas the dependent variable is the brand attitude and recall score of the customers. It has been observed that the consumer preference has varied from question to question which has created a direct impact on the music. To get a better result, some of the most popular Hip-Hop songs were played and the participants were asked to recall the brand name coming in their mind. Response of these questions was coded as 0 and 1. 0 stands for Target placement not mentioned and 1 stands for target placement mentioned. Statistical tools like Chi-square test and ANNOVA was used for each of the variable. To assess the recall factor Chi-Square test was used where as the ANNOVA or covariance was used to test the dependent variable which is the brand attitude. This is the way how each of the hypotheses was tested. Though it can be said from the result that all the hypothesis were not supported. For example Hypothesis 1 was supported. It states that a brand name is recalled more often when the name is heard in the chorus of the song rather than heard in the song verse. Results and Conclusion In this particular study 5 Hypothesis was selected. Out of this 5 Hypothesis it has been found that only Hypothesis was supported, 2 Hypothesis was partially supported and 2 were not supported. It has been proved that prominence creates huge impact on brand recall as well as brand attitude whereas congruence creates impact only on brand recall. It has showed that Hip Hop music can create a positive impact on the sales of congruent brand like a segment of luxury cars. It is also to be noted that congruence factor alone cannot derive much attention. For example Mercedes is a high value car which normal people do not usually buy. But when the brand is promoted through hip hop song then even the normal young people who love more fancy brands rather than classy brands will also look upon this kind of cars. It is very hard to predict how much the data is valid. The reason is that the research has been done by selecting a random population. Though theory was paid around $1 for 8 minutes still anyone can give any random answers. Some might manipulate answers on their own and provide. As the research has been done at a high level hence, it can be said that at least 70% of the data are valid. When it comes to reliability then there is no point of doubting as Mturk was used. Further Research This research was done only for the apparel category. There is huge scope to do further study for other product segment as well. Only known brands have been used for this study. It will be very interesting to see how product placement in hip hop music works for an unknown brand. However the findings of this study will be helpful for the brand managers, music artists and record executive as they will get an insight of how hip hop music has done wonders for some of the most popular brands. They might also experiment by using Hip Hop music for less popular brand. References: Ferguson, N. S., Burkhalter, J. N. (2015). Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music. Journal of Advertising, 44(1), 47-57.

Professional Practices IT

Question: Explain the professional practices in IT? Answer: Introduction The analysis of Big Data involves numerous distinct phases, each of which originates many challenges. Many people distinctly focus just on the modeling phase: while that aspect is important, it is of a very brief use without another phase's analysis of data pipeline. Even in the stage of analysis, which had received much attention, there are worst understood difficulties in the context of multi-tenanted collections where different users' programs run simultaneously (Prajapati et al. 2013). Many rich challenges extend beyond the phase of analysis. For instance, a Big Data has to be maintained in context, which might result very noisy, homogenous and not include and direct model (Davis et al. 2013). The need to track the origin and to manage error and uncertainty topics that are vital to success, yet frequently mentioned in the same breath as Big Data. Similarly, the investigations to the analysis of data pipeline will not all is laid out in advance. This study emphasized on data analy tics with considering Oracle as the case organization. Oracle is an object oriented database management system marketed and produced by Oracle Corporation. It is the world largest database management system software provider. Data Analytics Data Analytics is the branch of scrutinizing organic data with the aim of representing completion about the orientation (Chardonnens et al. 2013). It is used in many industries to make business decisions and to authenticate absolute theories. In other words, it is the process of examining, inspecting, testing, analyzing organization useful information, thereby helps in suggesting decision-making. It is very sophisticated software used by almost all the industry. Data Analytics in business: In many multi-national industries, the theory of data analytics is at height. Many industries use big data analytics. It refers to skills; practice, technology, and investigation of past activities of business that include past business performance, to gain organizational interest and turn to business planning. The figure shown below is the analytics of Oracle: Evolution of data analytics It is used in business management since the 19th century to face each challenge that frequently arises in commercial activities (Davis et al. 2013). After the invention of data analytics, it had succeeded to bring changes to a completely new level and made endless possibilities. Advantage of data analytics in Oracle: Errors of the organization are known shortly: It helps companies to react fastly to migrate the operational problems. This will assist the organizational operations to save quickly falling from the stop of the database products (Chardonnens et al. 2013). New and latest strategy of the industry are known immediately: With the system like Real-Time Big Data, the industry can move one step ahead to get notified of the direct competitor and to lower of the process immediately (Zheng et al.2015). Detection of fraud: In the world of the multi-national financial area is very attractive to the criminals. Hacking of any type of database system will be informed instantly (Prajapati et al. 2013). Disadvantage of data analytics in Oracle: Special computer power: In a company like an oracle the technology like Hadoop is not suitable for Oracle. New tools and latest technology increases costs of Oracle (Prajapati et al. 2013). Different insights of using real-time data: To gain an accurate information result from greater insights that will harm the entire industry by overlooking some of the processes. Maintain ace of the system: The management of the system in Oracle requires highly qualified and trained candidates to take and maintain several types of system (Chardonnens et al. 2013). Challenges faced by Oracle and recommendations to overcome: Challenges faced by Oracle Risk Assessment: In an industry like Oracle (Corporate Performance Management) helps to make the evolution of the real world technology. It is becoming very tough for the industry to maintain financial forecasting in the market (Prajapati et al. 2013). Because the whole database market is vastly complicated and interconnected. Analytics business real time: There is a mismatch between different businesses that where should they apply the allocated resources. In some places, business and data work faster than employees. However, in maximum places, it becomes a bottleneck as it is very useful (Chardonnens et al. 2013). In a real time system, the allocation of several resources is quite vital. Measuring proper Rate of Interest: Oracle develops several types of database software in the market. There is an enough competition for the same product thereby as a brand name of Oracle; it releases a product at a very low price (Zheng et al. 2015). Hence, it results in a low gain rate of interest Big Data Potential: The actual potential of Big Data application will be unlocked when we get a customized view. In an exact way, that we each have a personal profile on any sites, we will positively have a personally customized view of each data that we interact with.To unlock application vendors provide differentiated value. Suggested Strategy to overcome the challenges and rationale By collaborating with a digital solutions technology, a personalized technology system can be developed for Oracle, solving every organizational challenge listed above (Davis et al. 2013). To start an intelligent, analytical scheme and to implement with different digital campaigns allows Oracle to work efficiently and collect useful data (Brner et al. 2015). By maintaining integrated database system helps Oracle to get accessible to information quickly. It is very beneficial to make the environment more user-friendly from several source channels. It is very crucial for the industry to remove the unnecessary noise by making the interaction of consumer trends (Chardonnens et al. 2013). Dashboard analytics is the massive and vast amount of data that determines and gives the ability to organize and make the actual sense of data that had been collected. It takes the data and information to look visually and intuitive and make easily accessible presentable. Analysis of Data Analytics Transformation at Oracle with respect to customer satisfaction and Responsiveness From the view of customer Satisfaction: In this context, an example is taken into account. According to this, when any customer enters in a bank, Big Data allows the clerk to check their profile and helps them to learn different products they might advise (Chardonnens et al. 2013). It will also have a significant role to play in initializing the physical and digital spheres of shopping; retailers could suggest an offer a mobile, by customer indicating a need in a social media (Brner et al. 2015). From the point of view of Customer Responsiveness There are few responses from customers in view of data analytics: reporting and insights, holistic approach to different customer services, integration of external and internal data feed in public place, timely response, use of proper and dedicated software of data analytics Trend of Data Analytics in Oracle in Future (next 10 years) Trends of Big Data at Oracle in future Oracle is world number one database management software provider who integrates and manages different system and in that context the trend of Oracle till 2020 is shown below: Rationale of the selected Response Relational Data Cloud Data Analyze, big and enhanced data on Hadoop Aggregate and Transform data using interactive analysis, trends of data with Machine Learning, utilization of Internet things in Real Time Transforming business with a complete data analytics Conclusion This study concluded that the existence of Big Data, low-cost products hardware, and latest information management and analytical software has composed an exclusive moment in the history of analysis of data. The solitary of these trends means that we have the efficiency to analyze data sets cost-effectively and quickly for the first time in history. This potential is neither trivial nor theoretical. They perform a genuine surge forward and a fair opportunity to comprehend the enormous gains regarding productivity, efficiency, profitability and revenue. The youth of Big Data is here, and these are truly radical times if both technology and business professionals promote to work stable and convey on the promise. References Atkearney.com,. (2016). Big Data and the Creative Destruction of Today's Business Models. Retrieved 16 January 2016, from https://www.atkearney.com/strategic-it/ideas-insights/article/-/asset_publisher/LCcgOeS4t85g/content/big-data-and-the-creative-destruction-of-today-s-business-models/10192 Brner, M., Rhode, W., Ruhe, T., Morik, K., IceCube Collaboration. (2015). Discovering Neutrinos Through Data Analytics. In Machine Learning and Knowledge Discovery in Databases (pp. 208-212). Springer International Publishing. Chardonnens, T., Cudre-Mauroux, P., Grund, M., Perroud, B. (2013, October). Big data analytics on high Velocity streams: A case study. In Big Data, 2013 IEEE International Conference on (pp. 784-787). IEEE. Das, T. K., Kumar, P. M. (2013). Big data analytics: A framework for unstructured data analysis. International Journal of Engineering Science Technology, 5(1), 153. Davis, P. (2013). Data Mining, Data Analysis, and Data Profiling Deandra Berry Capella University ISTM 5025: Analytics, Data Management, and Knowledge Management January 27, 2013. Fisher, D., DeLine, R., Czerwinski, M., Drucker, S. (2012). Interactions with big data analytics. interactions, 19(3), 50-59. Hu, H., Wen, Y., Chua, T. S., Li, X. (2014). Toward scalable systems for big data analytics: A technology tutorial. Access, IEEE, 2, 652-687. LaValle, S., Lesser, E., Shockley, R., Hopkins, M. S., Kruschwitz, N. (2013). Big data, analytics and the path from insights to value. MIT sloan management review, 21. Ohlhorst, F. J. (2012). Big data analytics: turning big data into big money. John Wiley Sons. Prajapati, V. (2013). Big data analytics with R and Hadoop. Packt Publishing Ltd. Saecker, M., Markl, V. (2013). Big data analytics on modern hardware architectures: A technology survey. In Business Intelligence (pp. 125-149). Springer Berlin Heidelberg. Tierney, B. (2014). Predictive analytics using Oracle Data Miner. McGraw-Hill Education. West, D. M. (2012). Big data for education: Data mining, data analytics, and web dashboards. Governance Studies at Brookings, 1-10. Zheng, Z. G., Wang, P., Liu, J., Sun, S. (2015). Real-time big data processing framework: challenges and solutions. Appl Math Inf Sci, 9(6), 3169-3190.

Speech free essay sample

There are many talented players in the NBA and Kevin Durant has managed to become one of them. Attention: Kevin Durant is only 23 years old and is taking the league by storm, he has led the league in points per game since he was 20 years old and still has not won an NBA regular season MVP trophy. In the era where players are trying to go straight into the NBA or any other sport and become professional athletes, Durant did at least one year in college at Texas and played for the Long Horns. Thesis: I have watched Durant grow as a player ever since he was in college into when he was drafted second in the first round of the NBA Draft Pick by the previously known Seattle Supersonics, currently the Oklahoma Thunders. Durant deserves this MVP Award not only because of his talent but also because of leadership on and of the court. We will write a custom essay sample on Speech or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I. Nature Of Award: A. The nature of the NBA MVP Award is for it to be awarded to the player that is considered to be the best player in the league for that particular season. In order to be considered for the award a player most not only be good but his team most have a winning record. A way that a decision is made into who gets the award is by asking and seeing what team would not be nearly as good as they are now if a certain player most likely their leading score was not a part of the team. Other things considered are how well a player leads their team and there performance under clutch situations. C. Kevin Durant is not only a good player he is more then good. Durant has led the league in scoring for 3 years straight going into four with this season. According to NBA. com, a website design to have all the up do date information related to the National Basketball Association in these four years he averaged 25. 3 in the 2008 season 30. 2 in 2009, 27. 7 in 2010 and 28 in this regular season. Before Kevin Durant came into this team, no one even mentioned them. There games would not be nationality televised and they had no chance of making it into the playoffs. After his arrival he has lead his team into being championship Contenders and is still getting better. I have heard Durant say he goes by the saying â€Å"Hard work beats talent, when talent doesn’t work hard† B. Watching Kevin Durant evolve as a player and person has though me that no matter how good you are at something you can always get better. C. Durant is a prime example of how if you work hard and are never satisfied you can achieve your dreams in life. Conclusion Summary: Now without further ado I would like to present Kevin Durant with his first regular season MVP award for leading his team into the playoffs, leading the league in scoring and staying consistence with his play.